POWERED by STORYTELLERSSM

Approach

Challenges are just opportunities in disguise. We lift the veil on the challenges faced by innovative, growth oriented companies and deliver on our promise to discover the opportunities. We do this through our proven consultative approach. Instead of just creating a video, we identify your goals and objectives, strategize rollout and understand what success looks like for you, all before the camera ever begins to roll.

Case Studies

EY FAAS Global

Challenge:

  • Ernst & Young needed a visually compelling way to showcase a great amount of data, including facts and figures for an internal audience in less than two weeks. Ernst & Young did not have a way to quickly showcase the information while keeping viewers engaged and excited about their progress.

Solution:

  • We created sophisticated motion graphics and animation to visually tell Ernst & Young's story on-screen within brand guidelines.
  • We collaborated with Ernst & Young leadership on script development, recorded voiceover and strategically included photos to further illustrate the message being conveyed.

Results:

  • The video was shown to the internal Ernst & Young team (700+ offices across 150 countries).
  • Our team was commissioned to complete another motion graphics film within a week of initial screening.

H&M Mexico City

Challenge:

  • H&M, the international clothing retailer, was launching in a new market and wanted to create buzz around the new location and engage social media fans around the globe in a non-traditional way (i.e. press release, blog post, etc.).

Solution:

  • We traveled to Mexico to film the store opening and to interview key H&M executives, employees, patrons, etc.
  • Our team created a highlights film that was optimized for social sharing. The video was short enough to keep the attention of the viewer while staying authentic to H&M.
  • We provided on-screen Spanish to English translation to reach a broader audience outside of Mexico.

Results:

  • The video was shared with 20+ million social media fans across Facebook, Twitter and YouTube within 36 hours of the store opening.
  • H&M kept the conversation and buzz going beyond the store opening.
  • H&M used the video as a model for future store openings and opened new stores in various other markets.
  • Telly Award – Employee Communications
  • IMA Excellence Award – Interactive Marketing

Andre Phillipe

Challenge:

  • André Phillipe, a custom menswear lifestyle brand, needed a compelling way to reach their highly targeted clientele and potential investors, while not having a physical storefront or a mass-produced product to share. André Phillipe wanted a video that could be used in upcoming pitch presentations with investors and retailers like Neiman Marcus.

Solution:

  • We created an edgy, high-energy video that showcased the André Phillipe brand and clothing, while drawing visual parallels to the elements fire, wind and water.
  • We shot on-location in an industrial space and a metropolis and utilized talent to model the clothing on-screen.
  • Our team interviewed the brand's namesake, André, in our studio sound stage and included the visual within the video.

Results:

  • André Phillipe embedded the video on their website and shared with five thousand social media fans across Facebook and Twitter.
  • Telly Award – Sales
  • Hermes Creative Award – Video/Corporate Image
  • AVA Digital Award – Video Production/Corporate/Sales Presentation

KeepTrax

Challenge:

  • KeepTrax was launching a new app into the mobile consumer space, and needed a competitive way to showcase their product and to gain funding. KeepTrax wanted to be one of the first app developers to give mobile users a way to experience the app before downloading.

Solution:

  • We created sophisticated motion graphics to share a large amount of data without overwhelming or confusing viewers.
  • We used screenshots, app simulations and strategic imagery to mimic the user experience.
  • Our team included a call-to-action at the conclusion of the video to convert people browsing the app into users of the app.

Results:

  • KeepTrax embedded the video on their website and the Apple iTunes Store and the Google Android Store
  • The KeepTrax app gained a 4.5/5 average rating among mobile app stores.

Park Place Arlington

Challenge:

  • Park Place was preparing for the groundbreaking of their 18th dealership and was looking for an unconventional way (i.e. ribbon cutting, press release, etc.) to announce the project. Park Place needed to generate buzz that would live beyond the groundbreaking and build anticipation for something that was not tangibly accessible.

Solution:

  • Our team produced a video with a Hollywood blockbuster theme and filmed both on-location and in-studio.
  • We created a video that built to a climax that felt more like a movie trailer.
  • We utilized a HD aerial drone to capture vantage points impossible to achieve from the ground.
  • We used bold, on-screen text, and quick editing to simulate the movement of Park Place's cars.

Results:

  • Park Place premiered the film at the dealership's groundbreaking ceremony among city officials, Park Place executives, patrons and fans.
  • Park Place shared the video with their nearly 50,000 thousand fans via Facebook, Twitter and YouTube and amassed more than 200 likes, 40+ shares and a host of positive comments within seconds of its publishing.

Inside Entertainment

Challenge:

  • Inside Entertainment, the first entertainment television show broadcast to the Texas market, needed an experienced production company to manage the project's pre-production, production and post-production all within four weeks.

Solution:

  • Our team produced the premiere episode within 30 days of proof of concept.
  • We assembled an internal team that solely managed Inside Entertainment and wrote, directed, produced and edited the show.
  • Our team created the show format and organized segment blocking.
  • We utilized handheld camera movements native to docu-reality shows and shot each episode at 30fps.
  • We filmed on-location across the country and created sets in our in-studio sound stage.

Results:

  • The first episode aired to 3.4 million households within the state of Texas.
  • Inside Entertainment secured sponsorships with top brands like Southwest Airlines, The W Hotel, Uber, Topo Chico, Hilton, House of Blues and more.
  • The show traveled across the country to film on-location for Hollywood movie premieres, awards show and a host of interviews with A-list celebrities.
  • Within the 14-episode first season, the show generated 15,000+ social media fans via Facebook, Instagram, Twitter and YouTube.
  • Emmy Award Nomination – Lone Star Chapter
  • Hermes Creative Award – Video/Motion Graphic Explanation

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