CASE STUDY: LOFTWALL INSTAGRAM AD SERIES

Award Category:  Consumer Product marketing

Loftwall is a young, Dallas-based company that prides itself on providing savvy, modern solutions to the woes of working in an open workspace. DHD Films, a video production agency and solutions partner, that utilizes Loftwall’s very own product, was approached to conceptualize and execute an ad series.

The main goal of this project was to convey the ability of Loftwall to ameliorate three major open-workspace issues; privacy, sound and space. Using Loftwall’s research and marketing insights, the social channel that best fit the bill for the targeted audience was Instagram.

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RESULTS

66,958 User Reach

148,262 Impressions

628 Click Throughs