Thought Leadership

Advertising Revenue is Going Digital

As the information age charges ahead at full speed, the utility and ubiquity of the Internet has proven itself all over again. For the first time in history, revenue from digital advertising has surpassed that of traditional TV commercials. Digital ad revenue reached $72.5 billion in 2016 at a 22% […]

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4 Mind-Blowing Ways Video Saves You Money

The glam of a high quality professional video can deter you from shelling out the major bucks. Take our client, rewardStyle’s conference highlights for example. The smart angles and sky-scraping aerial shots created a big movie production feel, with the intuitiveness that puts you directly in the mix. It seems […]

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The Perfect Video Length for Optimal Engagement

Finding the perfect video length to get your message across and keep the viewer’s attention can be a challenge. This provokes a debate: Does the perfect video length attracting maximum awareness and engagement exist? While there is no universal perfect length, there is an ideal length to consider based on […]

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The Rising Effectiveness of Branded Content

A recent revolution in the business of advertising, branded content is staking its claim in the world of marketing and content distribution. Research shows that consumers respond more actively to meaningful stories that feature a product or business rather than traditional sales tactics like price boasting or blatant product placement. […]

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How Video Revived the World’s Oldest Start-up

Video’s impact on viewers, customers and consumers is untouchable compared to other inbound marketing strategies. It gives the audience an unforgettable experience. Moreover, it delivers your brand’s message and its offerings in an efficient and effective way. As many marketers know, video content plays an important role in creating brand […]

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How to Get User-Generated Gold

It’s Friday and you’re sitting in your office trying to come up with a spectacular and interesting way to get your audience engaged. You have a great product and great content already, so what could you possibly be missing? We all know that consumers decide what stays and what goes […]

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How Live Stream Can Take You to the Top!

We all know that video is the most effective way to reach your audience. Whether it’s for brand awareness, product demonstration, recruiting, or training, video can simplify that process. In recent years, an increase in video marketing has changed the game of video advertising to introduce a new contender: Live […]

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