An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right.
Sun Bum Surfs the Casual Wave
If your organization is casual, don’t dress it up with formal messaging. Sun Bum’s easy-going, beachy culture is reflected in the video’s honest approach to the company’s humble beginnings. Using honesty as a selling point appeals to the 80% of customers who cite “authenticity of content” as a key factor in their loyalty to specific brands.
Diversity Helps UPS Connect to Consumers
The UPS brand can seem impersonal. However, UPS took a different approach to connecting with users. By including actors of all ages, races, and national origins in its brand anthem film, UPS communicates its broad appeal. The video is series of vignettes filmed in a variety of locations with narration altering between a male and female voice.
Honorable Mention: GE Anthem Film
Press Play on Your Anthem
Let DHD help you dial into the “why,” of your organization instead of the “what.” Let’s get started. Contact DHD Films to begin production on your 2020 anthem film.