An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]Read More
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READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads. READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]Read More
Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]Read More
Navigating Varying Degrees of Influencers The environment of influencers has grown lush with content and dense in population. With new brand pages and intenet personalities popping up seemingly every second, many find themselves looking for help navigating through this crowded territory. For a brand considering a sponsorship with an influencer, […]Read More
EXPLORE: DHDGiga was on hand to capture all the action of the Monarcas Morelia versus Cruz Azul match held in the Ford Center at the Star. READ: Amazon’s Mrs. Maisel takes a marvelous marketing approach. WATCH: Wistia debuts their new original series, Brandwagon, detailing the latest happenings in the world […]Read More