The Power of Persuasive Writing If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s […]Read More
Post Tagged with: "Thought Leadership"
Reconfigure Your Branding with Authority Derive Influence, Drive Authority Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing […]Read More