Marketers nationwide are becoming more and more interested in using video and motion graphics to better engage their audience. As the fastest growing communications medium, the use of video opens the door for opportunities to both educate and entertain consumers in an engaging way.

Here are five striking statistics that convey the power of video and its growing importance as an effective tool in marketing today.

70% of marketing professionals report that video converts better than any other medium

That’s right. Most marketing professionals agree that video serves as the best medium in marketing largely due to its convenience and reach to a wider audience. The importance of video can also be seen in the rise of social platforms like Instagram and Snapchat.

92% of mobile video viewers share videos with others

When was the last time you saw a funny video? Did you laugh so hard that you just had to share it with your family or friends? Earlier this year, Facebook revealed that the number of videos posted per person in the U.S. has increased by 94% over the last year.

The average Internet user spends 88% more time on a website with video

For all you marketers out there, this one is huge. Everyone knows the importance of visitor bounce rates and the average amount of time visitors spend on your pages.

A whopping 64% of consumers are more likely to buy a product after watching a video about it.

Talk about changing up a sales pitch. And not only that, but video can turn casual consumers into confident customers more successfully than other content types: 52% of consumers say watching a video about a product makes them more confident in buying it online. Take a look at this info-graphic for more on how video can boost your business’ bottom line.

Only 24% of brands use online video to market to consumers, according to Kantar Media

Now this really surprised us. If less than a quarter of brands are using video as a marketing tool, than there has never been a better time to add video to your marketing plan. The use of videos in marketing helps companies increase brand awareness, establish employer branding, create lead generation and much more. DHD Films is committed to providing top of the line videos to brands both big and small.

Take the video we made for Gravocore for example, it is currently being used to help launch their product exclusively on Amazon. Discover more about the video possibilities DHD Films can provide your brand here.

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