Recent Posts
Are They Listening?
The Power of Persuasive Writing If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s […]
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What We’ve Been Up To: Freedom Day
North Texas Businesses Commemorate 9/11 Another September 11 has passed, commemorating a tragedy that will forever be remembered. Freedom Day, hosted by Communities Foundation of Texas for Business, is a community-wide day of volunteer service designed to honor those who lost their lives on 9/11. DHD proudly participated in this […]
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Trish Hall Preaches the Power of Persuasion
Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s […]
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North Texas Giving Day Leans Into Video
The $50 Million Dollar Day 2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across […]
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What’s On Our Screens
READ: Will Smith’s Gemini Man shifts the cinematic focus from narrative storytelling to technical specs. LISTEN: Reenergize your email list with the help of copywriting teacher Belinda Weaver in this short podcast. READ: Fortnite’s intentional blackout serves as an ingenious marketing move. WATCH: Rhett and Link are back to review […]
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Components of a Strong Brand
All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, […]
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What’s On Our Screens
READ: Havas Creative North America’s fearless leader, Paul Marobella answers questions in one word to shed light on the current state of marketing. WATCH: Creepy Clown or Corrupt Criminal? Explore the backstory of one of film’s most famed villains in the newly released Joker trailer. CELEBRATE: The DHD produced broadcast […]
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Back on The Beat of Authority Marketing
Last month’s extensive feature on authority marketing introduced this powerful marketing strategy as the premier way to gain influence and establish a larger base of clients. As you are now well-versed in the art of authority marketing, we look to the best ways in which to implement it. Tie it […]
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Advantages of Early Holiday Marketing
Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]
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The Spectrum of Influence
Navigating Varying Degrees of Influencers The environment of influencers has grown lush with content and dense in population. With new brand pages and intenet personalities popping up seemingly every second, many find themselves looking for help navigating through this crowded territory. For a brand considering a sponsorship with an influencer, […]
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What’s On Our Screens
EXPLORE: DHDGiga was on hand to capture all the action of the Monarcas Morelia versus Cruz Azul match held in the Ford Center at the Star. READ: Amazon’s Mrs. Maisel takes a marvelous marketing approach. WATCH: Wistia debuts their new original series, Brandwagon, detailing the latest happenings in the world […]
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Off-Beat Tastemakers Set the Bar
Today’s Eccentric Cocktail of Influencers There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising […]
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