Recent Posts
On Wings of Eagles Sees Engagement Soar
The Backstory The late Ross Perot is often characterized by his business acumen, a trait that secured him a place amongst the world’s business elite. Yet to many his most memorable skill was his servant leadership. Notably, Perot led the efforts to rescue two employees after they were imprisoned in […]
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Accelerating Client Engagement with CarOffer
The View from Behind the Wheel CarOffer takes “behind the scenes” to the next level by allowing viewers and prospects alike to go “behind the wheel.” On Thursday, February 13th CarOffer hosted an exclusive client event at Dream Racing in Las Vegas, Nevada. This once in a lifetime event put […]
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What’s On Our Screens
WATCH: Celebrate Black History Month with the Dallas Police Department. We revisit this video spotlighting African American members of the Dallas Police Force. Thank you for your service today and everyday! READ: The definitive round up of the best and worst 2020 Super Bowl commercials. WATCH: The Mavericks build success […]
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Behind the Scenes, Ahead of the Curve
Two Birds, One BTS Video is an investment of time, capital, and creativity. At DHD, we’re always looking to make the most of these investments for our clients. Behind the scenes video (BTS) in an engaging strategy that maximizes a video’s impact. Capturing BTS humanizes the production process, endears viewers […]
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What’s On Our Screens?
WATCH: As we move into 2020, take a look back at 2019 with Google’s “Year in Search 2019.” REVEAL: Teen megastar Billie Eilish has been named as the writer and performer of the theme for the new James Bond Movie “No Time to Die.” READ: Branding is crucial to advertising […]
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Three Pathways to Success in Higher-Ed
No two universities are alike – so why should their videos be? Whether fundraising, celebrating, or recruiting, higher-education video strategies come in a multitude of forms. Their value, however, is uniformly undeniable. Centennial Celebration To celebrate their centennial year in 2019, Babson College worked with DHD Films to concept the #DearBabson […]
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Marketing Trends to Keep from 2019
A few key trends from 2019 have made the jump into 2020. Maintaining and optimizing these trends is both a challenge and an opportunity to take on as you head into the New Year. Say What? Voice searches will see continued growth in 2020, accounting for an estimated 50% of […]
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Lessons from Great Brand Anthem Videos
An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
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What’s On Our Screens
READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads. READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]
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Best in Snow: Four Holiday Ads that Light up the Season
Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best Pop Culture Reference Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly […]
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A Quick Guide to YouTube Optimization
Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Create a Stronger Connection from […]
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DHD + Smart City Merit PRSA Honor
DALLAS, Texas, November 8 – DHD is excited to accept the PRSA Dallas Pegasus “Award of Honor” in digital communications along with our client, Smart City Apartment Locating (SCAL). The winning 30-second ad, which highlighted a typical “day-in-the-life” of a satisfied SCAL client, aired on Hulu. The ad was produced […]
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