Recent Posts
What’s On Our Screens?
WATCH: As we move into 2020, take a look back at 2019 with Google’s “Year in Search 2019.” REVEAL: Teen megastar Billie Eilish has been named as the writer and performer of the theme for the new James Bond Movie “No Time to Die.” READ: Branding is crucial to advertising […]
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Three Pathways to Success in Higher-Ed
No two universities are alike – so why should their videos be? Whether fundraising, celebrating, or recruiting, higher-education video strategies come in a multitude of forms. Their value, however, is uniformly undeniable. Power to the Fundraiser The #PowerAustinCollege Campaign aims to raise $125 million for the Sherman, Texas – based school. […]
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Marketing Trends to Keep from 2019
A few key trends from 2019 have made the jump into 2020. Maintaining and optimizing these trends is both a challenge and an opportunity to take on as you head into the New Year. Say What? Voice searches will see continued growth in 2020, accounting for an estimated 50% of […]
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Lessons from Great Brand Anthem Videos
An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
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What’s On Our Screens
READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads. READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]
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Best in Snow: Four Holiday Ads that Light up the Season
Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best Pop Culture Reference Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly […]
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A Quick Guide to YouTube Optimization
Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Create a Stronger Connection from […]
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DHD + Smart City Merit PRSA Honor
DALLAS, Texas, November 8 – DHD is excited to accept the PRSA Dallas Pegasus “Award of Honor” in digital communications along with our client, Smart City Apartment Locating (SCAL). The winning 30-second ad, which highlighted a typical “day-in-the-life” of a satisfied SCAL client, aired on Hulu. The ad was produced […]
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What’s On Our Screens
READ: Fresh produce to add to your digital marketing fruit bowl. PODCAST: Are you using Instagram Stories to market your business yet? VIDEO: SNL humorously details how to speak to children with via a handy new app. READ: A classic NY Mag article on the importance of the SEO resurgence. […]
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Branding Gone Agile
Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. The Agile Triumvirate: Strategy, Messaging, and Design […]
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Peanut Butter Drive Kicks Off Giving Season
Collin County Mayors Target Food Insecurity One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to […]
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Are They Listening?
The Power of Personalization If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how […]
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