Recent Posts

Lessons from Three Great Brand Anthem Videos

By DHD Films / December 4, 2019

An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]

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What’s On Our Screens

By DHD Films / December 4, 2019

READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads.  READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]

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Best in Snow: Four Holiday Ads that Light up the Season

By DHD Films / December 4, 2019

Holiday advertising is endearing to viewers.  With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best Pop Culture Reference Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly […]

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A Quick Guide to YouTube Optimization

By DHD Films / December 4, 2019

Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market.  Optimize your YouTube presence by focusing on three key components. Create a Stronger Connection from […]

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DHD + Smart City Merit PRSA Honor

By DHD Films / November 8, 2019

DALLAS, Texas, November 8 – DHD is excited to accept the PRSA Dallas Pegasus “Award of Honor” in digital communications along with our client, Smart City Apartment Locating (SCAL). The winning 30-second ad, which highlighted a typical “day-in-the-life” of a satisfied SCAL client, aired on Hulu. The ad was produced […]

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What’s On Our Screens

By DHD Films / November 5, 2019

READ: Fresh produce to add to your digital marketing fruit bowl. PODCAST: Are you using Instagram Stories to market your business yet? VIDEO: SNL humorously details how to speak to children with via a handy new app. READ: A classic NY Mag article on the importance of the SEO resurgence. […]

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Branding Gone Agile

By DHD Films / November 5, 2019

Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. The Agile Triumvirate: Strategy, Messaging, and Design […]

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Peanut Butter Drive Kicks Off Giving Season

By DHD Films / November 5, 2019

Collin County Mayors Target Food Insecurity One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to […]

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Are They Listening?

By DHD Films / October 15, 2019

The Power of Persuasive Writing If you’re concerned your message isn’t reaching your audience, personalize it.   Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s […]

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What We’ve Been Up To: Freedom Day

By DHD Films / October 15, 2019

North Texas Businesses Commemorate 9/11 Another September 11 has passed, commemorating a tragedy that will forever be remembered.  Freedom Day, hosted by Communities Foundation of Texas for Business, is a community-wide day of volunteer service designed to honor those who lost their lives on 9/11. DHD proudly participated in this […]

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Trish Hall Preaches the Power of Persuasion

By DHD Films / October 15, 2019

Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s […]

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North Texas Giving Day Leans Into Video

By DHD Films / October 15, 2019

The $50 Million Dollar Day 2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across […]

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