Recent Posts
North Texas Giving Day Leans Into Video
The $50 Million Dollar Day 2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across […]
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What’s On Our Screens
READ: Will Smith’s Gemini Man shifts the cinematic focus from narrative storytelling to technical specs. LISTEN: Reenergize your email list with the help of copywriting teacher Belinda Weaver in this short podcast. READ: Fortnite’s intentional blackout serves as an ingenious marketing move. WATCH: Rhett and Link are back to review […]
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Components of a Strong Brand
All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, […]
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What’s On Our Screens
READ: Havas Creative North America’s fearless leader, Paul Marobella answers questions in one word to shed light on the current state of marketing. WATCH: Creepy Clown or Corrupt Criminal? Explore the backstory of one of film’s most famed villains in the newly released Joker trailer. CELEBRATE: The DHD produced broadcast […]
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Back on The Beat of Authority Marketing
Last month’s extensive feature on authority marketing introduced this powerful marketing strategy as the premier way to gain influence and establish a larger base of clients. As you are now well-versed in the art of authority marketing, we look to the best ways in which to implement it. Tie it […]
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Advantages of Early Holiday Marketing
Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]
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The Spectrum of Influence
Navigating Varying Degrees of Influencers The environment of influencers has grown lush with content and dense in population. With new brand pages and intenet personalities popping up seemingly every second, many find themselves looking for help navigating through this crowded territory. For a brand considering a sponsorship with an influencer, […]
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What’s On Our Screens
EXPLORE: DHDGiga was on hand to capture all the action of the Monarcas Morelia versus Cruz Azul match held in the Ford Center at the Star. READ: Amazon’s Mrs. Maisel takes a marvelous marketing approach. WATCH: Wistia debuts their new original series, Brandwagon, detailing the latest happenings in the world […]
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Off-Beat Tastemakers Set the Bar
Today’s Eccentric Cocktail of Influencers There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising […]
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With Great Power Comes Great Marketability
Reconfigure Your Branding with Authority Derive Influence, Drive Authority Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing […]
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Set Your Marketing Into Motion
Motion Graphics & Animation as Engagement Drivers The aesthetically pleasing and easily digestible nature of the motion graphic and animation mediums appeal to consumers on the most intrinsic of levels. The human eye is inherently attracted to bright colors and bold messaging. Although these mediums can seem like giant undertakings […]
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(Virtual)Reality Check: What’s going on with the various types of VR?
VR Doesn’t Have to Be VeR-y Confusing Virtual Alphabet Soup: Decoding VR in all its flavors As the world of marketing continues to move at lightning speed, it is imperative to grasp onto the innovations that are here to stay. Cue, Virtual Reality (VR). The rising popularity of VR can […]
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