Recent Posts
Best in Snow: Four Holiday Ads that Light up the Season
Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best Pop Culture Reference Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly […]
Read More
A Quick Guide to YouTube Optimization
Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Create a Stronger Connection from […]
Read More
DHD + Smart City Merit PRSA Honor
DALLAS, Texas, November 8 – DHD is excited to accept the PRSA Dallas Pegasus “Award of Honor” in digital communications along with our client, Smart City Apartment Locating (SCAL). The winning 30-second ad, which highlighted a typical “day-in-the-life” of a satisfied SCAL client, aired on Hulu. The ad was produced […]
Read More
What’s On Our Screens
READ: Fresh produce to add to your digital marketing fruit bowl. PODCAST: Are you using Instagram Stories to market your business yet? VIDEO: SNL humorously details how to speak to children with via a handy new app. READ: A classic NY Mag article on the importance of the SEO resurgence. […]
Read More
Branding Gone Agile
Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. The Agile Triumvirate: Strategy, Messaging, and Design […]
Read More
Peanut Butter Drive Kicks Off Giving Season
Collin County Mayors Target Food Insecurity One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to […]
Read More
Are They Listening?
The Power of Personalization If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how […]
Read More
What We’ve Been Up To: Freedom Day
North Texas Businesses Commemorate 9/11 Another September 11 has passed, commemorating a tragedy that will forever be remembered. Freedom Day, hosted by Communities Foundation of Texas for Business, is a community-wide day of volunteer service designed to honor those who lost their lives on 9/11. DHD proudly participated in this […]
Read More
Trish Hall Preaches the Power of Persuasion
Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s […]
Read More
North Texas Giving Day Leans Into Video
The $50 Million Dollar Day 2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across […]
Read More
What’s On Our Screens
READ: Will Smith’s Gemini Man shifts the cinematic focus from narrative storytelling to technical specs. LISTEN: Reenergize your email list with the help of copywriting teacher Belinda Weaver in this short podcast. READ: Fortnite’s intentional blackout serves as an ingenious marketing move. WATCH: Rhett and Link are back to review […]
Read More
Components of a Strong Brand
All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, […]
Read More