CASE STUDY: UTSW 360° HEART TRANSPLANT
Award Category: 2019 Healthcare Marketing
The medical profession, characterized by years of intensive study, remains relatively opaque to the general public. To shed light on the intricacy and innovation of what transpires in the Operating Room, UT Southwestern and their marketing agency Belo + Company, contracted DHD Films to be a solutions partner in producing the World’s First 360° Heart Transplant.
The central goals of this history-making endeavor were to create content that informs the general public on the heart transplant process and serves as a training component for medical professionals of the future.
RESULTS
16,171 Engagements
785,555 Views
4,855 Total Shares