The gaming world has had a foothold on virtual reality (VR) ever since it became a mainstream option for gaming in 2016. It’s not hard to see why– VR has the power to transport users directly into the world of their favorite games. Although VR and gaming have a natural relationship in making our wildest interactive adventures feel real, the arena has opened up quite a bit and VR has found its way into the professional space.
As the B2B and B2C world explore innovative ways to get their messages across, it has become evident that the ability to create a shared, collaborative experience holds the potential to revolutionize everything from industrial design to healthcare.
In other words, you can get your audience just as excited for your brand as an avid gamer would be for Halo’s next release. And it all boils down to this: experience.
The power of Group VR is in creating a memorable moment in someone’s life that has a positive enough impact on their decision to continue the conversation. Whether that continued conversation entails recruiting talent, making a purchase, or selling an idea is up to you and your goals. No matter your goal, VR can hold a prime spot in your marketing outreach toolbelt.
This was recently proven during the DHDGroupVR immersion showcase held January 30th and 31st at Gilley’s South Side Ballroom in Dallas, TX.
Hundreds of top marketers, event planners, educators and designers gathered together to experience first-hand the captivating power of Immersive 360° Group VR. More than a handful of new ideas emerged as different perspectives came together to discuss the many possibilities for Group VR. If you weren’t able to attend, you can check out a highlight video of the event below, and then read on to see some of the top takeaways from the event.
So Why Group VR?
Group VR presents one extreme differentiator of elevating the VR experience compared to using VR headsets by introducing a communal viewing experience. The ability to experience content together with others increases an event’s impact and improves brand recall and propensity for purchase.
In our learnings, we’ve discovered that Immersive 360° provides the most engaging experience because of its ability to translate a tangible quality across numerous platforms and mediums.
The ground-breaking advantage of using Immersive 360° with Group VR is transporting your clients into a world of your brand’s choosing, providing an embodied experience without the cumbersome headsets. That fact alone can boost brand favorability dramatically.
“It means that you can rearrange each product offer so as to precisely match the needs and expectations of every single prospect individually.” Owning this ability allows you to improve relations with your clients and elevate trust in your services.
From collaborative design reviews, to advanced patient and family education on future medical procedures, Immersive 360° Group VR gives an advantage to any brand willing to put in the creative effort on when and how to use it.
The Immersive Power of Group VR
Our focus on Group VR is owed to increasing demand for experiential marketing. To quote VRSCOUT, “Future of VR is shared experiences.” More consumers are driven less by material consumption and are leaning more towards memories made through experiences. More than 3 in 4 millennials chose to spend money on a desirable experience or event over buying a desirable tangible item. More so, nearly 8 in 10 consumers stated that their best memories are from an event or live experience.
Our creative director, Shezad Manjee, points out that while the concept of VR isn’t new, the immersive nature of our offerings create an exponential impact on brand’s marketing outreach: “DHD isn’t the first company to bring a VR offerings to market, but we are the first studio with content creation DNA and emphasis on the SHARED experience. With Group VR, you have an opportunity to pull the attendee/prospect in an environment where nothing else matters for those few minutes.”
The future of VR is in shared experiences and that’s where our VR projections make the greatest impact on presentations.
Finding a Compatible Joystick
The tricky part with overlapping VR and the business world is the method. Just as controllers have evolved to match different video game formats, your desired GroupVR presentation must meet the standard of your desired experience. Here are a few key takeaways that feature how each VR projection experience can be used to aid in your selection of the best Group VR experience for your brand’s goals:
Cyclorama:
–Architectural or model home tours
–Immersive video games
-Simulations
Globe:
–Museum Exhibits
–Interactive
–Brand identifiers
Panorama:
–Flight simulations
–Interactive training environments
-Collaborative design reviews
Portal:
–Product demos/guides
–Test drives
-Training and development
Theater:
–Long-form immersive film
–Travel and tourism promos
-Patient and family education ahead of medical procedures
The use cases above are just the tip of the iceberg. There are undoubtedly many potential applications that have yet to be explored. Nevertheless, one thing is guaranteed; quality is remembered long after price is forgotten. Set a goal to create real value and captivate your audience. Let DHDGroupVR take your brand to the next level!
Get more information on how your brand can explore new worlds and win more consumers through DHDGroupVR, here.
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