Chevrolet & A Guinness World Record

Client: Chevy Trucks

Purpose: To capture Chevrolet’s Guinness World Record attempt and highlight the launch of their new 2017 Silverado 2500.

Brief: Chevrolet recently set a new record, "The World’s Largest Flag Pulled by a Moving Vehicle,” when its new 2017 Silverado 2500 HD completed four laps around TMS. DHD Films was there to capture the event.

A 12-person team composed of camera ops, aerial pilots, editors, DIT and sound engineers worked to effectively capture and complete a 90-minute turnaround edit of this Guinness World Record. The video earned distribution on several national media outlets and made history for Chevrolet and the Texas Motor Speedway.