CASE STUDY: MOVING DART FORWARD
Client: DDC/DART
Purpose: To elevate public transportation in Dallas, TX and increase DART ridership.
Brief: Working closely with DART’s agency or record, DDC, DHD was able to produce a suite of live action and animated videos, GIFs, and interactive Facebook ads to show the many faces of North Texans who ride DART every day.
The assets DHD created have been an integral part of pitching Dallas area location to Amazon. Further, DART saw an increase in 2017 light rail weekly ridership, as well as a significant turn in public perception. DART also gleaned key insights from data mining of the assets’ social media deployment to further refine targeting for subsequent ads.
RESULTS
50% Increase in UT Dallas Line Traffic
2018 AMA DFW Public Relations Award
2018 AMA DFW Marketer of the Year Award