CASE STUDY: CACTUS FLATS: CONSTRUCTING A NARRATIVE AND A WIND FACILITY

Award Category:  2019 Energy Marketing

To best serve the needs of Southern Power, DHD Films was hired to create a video that detailed the magnitude of building the Cactus Flats Wind Facility whilst showcasing the positive impact that the project had and continues to have on the local community of Eden, Texas. Upon conceptualizing this video project, we came to the conclusion that using narrative storytelling would humanize this power company. By instilling the aspect of human interest into the piece, the Southern Power project would differentiate itself from other videos of strict, highly-curated corporate branding.

At first glance the final product is a 4:22 long video, yet once the play button is pressed, the project traces the effect of the wind facility along the tightly formed contours of a small-town Texas community.


RESULTS

3,600 Engagements

19,000 Views

135 Total Shares