Reshare Content Strategically Many videos are produced with a specific purpose or event in mind. Once that window of time expires many quality videos are relinquished to the back burner of a company’s communications cycle. By keeping an eagle eye on applicable holidays and events happening around the world and […]

Sadvertising. Don’t pull out your Merriam Webster; it hasn’t been added to the dictionary—yet. I had seen the term thrown around the video marketing world but I had never done my due diligence of investigation; I was under the impression that big contracts and lopsided percentages made up the ideal […]

Everyone can be a self-proclaimed “Preditor” (producer/shooter/ editor), with easy access to software and tutorials to piece together your own video content, whether that’s on your phone, your iPad, online, iMovie, or even on Instagram. While making videos is easier and more accessible, it’s more than just a splice and […]

Whatever your role, the ongoing superhero status of video is no surprise. According to inbound marketing and sales giant HubSpot, 81% of businesses are already utilizing video, with another 65% planning to this year. While video touts such out of this world numbers, every superhero has its secret weapon. With […]

Testimonial video has cemented itself as a keystone in any trusted business. With thousands of options for consumers and businesses, establishing credibility is a lifeline that will keep your company afloat. Recent research shows customer testimonials have the highest effectiveness rate on customer purchase decisions at 89%. Whatever form it […]