CASE STUDY: A GUINNESS WORLD RECORD
Client: Chevy Trucks
Purpose: To capture Chevrolet’s Guinness World Record attempt and highlight the launch of their new 2017 Silverado 2500.
Brief: Chevrolet recently set a new record, "The World’s Largest Flag Pulled by a Moving Vehicle,” when its new 2017 Silverado 2500 HD completed four laps around TMS. DHD Films was there to capture the event.
A 12-person team composed of camera ops, aerial pilots, editors, DIT and sound engineers worked to effectively capture and complete a 90-minute turnaround edit of this Guinness World Record. The video earned distribution on several national media outlets and made history for Chevrolet and the Texas Motor Speedway.
RESULTS
300,000 Views
10 National News Stories
6,000 Impressions