Collin County Mayors Target Food Insecurity
One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to host a peanut butter drive benefitting the North Texas Food Bank (NTFB).
The mayors’ goal was to raise awareness and stimulate giving. This strategy delivered unprecedented results, with 190,251 pounds of peanut butter collected, surpassing the 100,000-pound goal. All donations go directly to those most in need.
Mayors Band Together Through Video
The mayors leveraged their collective influence to raise awareness of the drive through video. They approached DHD Films to produce a pro bono spot to promote the drive’s efforts, spreading the word through compelling visuals.
The spot shows the mayors discussing food insecurity while preparing for a softball match at Dr. Pepper Ballpark in Frisco. The video rallied viewers and kicked the drive into action, helping contribute to the fundraiser’s success.
Get Involved
To help fight hunger in our community, volunteer for one of NTFB’s holiday food drives. Stop by their website for more information on volunteer opportunities. For award-winning video proven to drive action, contact DHD Films.