Smart City Apartment Locating

Smart City Locating (SCL) is characterized by their fun and fresh approach to connecting people to apartments. SCL has relationships all over the DFW area and satellite offices throughout Texas. This is what concretes their place as the premium apartment locators in the state. Seeking a larger audience, the young company strayed from their usual channels and sought to push an ad out on streaming giant Hulu. SCL’s main goals were to put their name out into the world and develop trust and familiarity amongst potential new clients.

The spot created was a 30 second ad deployed on Hulu throughout Texas’ five major cities. The POV experience in the ad allows for each viewer to implant themselves into the featured apartments and take them for a spin.