An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]Read More
Post Tagged with: "brand anthem"
What’s On Our Screens
READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads. READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]Read More