CASE STUDY: TEXAS RANGERS TV SPOT

Award Category:  Marketing Collateral

Following a lackluster 2018 season, the Rangers Organization wanted to push future ticket sales while the MLB was still in full swing, and baseball remained at the forefront of people’s minds. With the opening of Globe Life Field in the works for the 2020 season, this was a major point to highlight in order to build excitement around the franchise. The challenge at hand, however, was to prevent the glamour of this new stadium from overshadowing ticket sales at the current ball park throughout 2019.

The video created served as a digital piece of marketing collateral. Adding to the Rangers arsenal of ticket-selling weapons, this ad would provide fans a humorous, visual representation of the Rangers organization.


RESULTS

870,357 Impressions

2,657 Link Clicks

108,808 Views