If you’re on social media, chances are that this video has appeared on your feed: View this post on Instagram A post shared by Jay Christensen (@jaybyrdfilms) Filmmakers are constantly pushing the envelope with the latest technology. At the center of experimentation is drone technology. Drone footage just hit a […]
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The Power of Personalization If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how […]
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Reconfigure Your Branding with Authority Derive Influence, Drive Authority Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing […]
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