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Three Pathways to Success in Higher-Ed
No two universities are alike – so why should their videos be? Whether fundraising, celebrating, or recruiting, higher-education video strategies come in a multitude of forms. […] Read More
Marketing Trends to Keep from 2019
A few key trends from 2019 have made the jump into 2020. Maintaining and optimizing these trends is both a challenge and an opportunity to […] Read More
Lessons from Great Brand Anthem Videos
An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, […] Read More
What’s On Our Screens
READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on […] Read More
Best in Snow: Four Holiday Ads that Light up the Season
Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best […] Read More
A Quick Guide to YouTube Optimization
Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires […] Read More