Marketing is, arguably, one of the most important aspects of any business. It doesn’t matter whether you own a multibillion-dollar company or a family-run enterprise, you need to have a working marketing team and strategy to thrive in the industry. Over time, marketing has taken several forms, and one of them is video marketing

Video marketing is the usage of videos to reach out to the target audience for your business or brand. In today’s world of social media, video marketing is the name of the game. It has taken over all other forms of marketing. Did you know that people spend, on average, 2.6x more time on pages with videos than without? Consumers of all kinds use videos to research products they are interested in.

According to research, by 2021, the video will represent 80% of all internet traffic. If you own a business or want to start one, buckle up! The only winners in this game will be the players who are quick to adapt to changing trends of marketing. As a business, your marketing videos need to meet certain standards to get the traction you desire. 

The length of the video can be a game-changer. Two-thirds of people in a study said that they’d prefer to watch a short video to learn about a brand or a service rather than read a text-based article or post. Video marketing is the new normal in the world of business, and short, high-quality videos are the key to the heart of customers.  

Why Video Marketing is Important?

It would be an understatement to say that marketing strategies have changed since 2015; they have actually transformed over the past 5 years and created a huge impact with video content. Consumers prefer videos because they are easy to understand, entertaining, and engaging. Marketers like them because they’re a huge return on investment (ROI) through various social media channels. Every social media platform holds the importance of video marketing individually but Facebook, YouTube, and Instagram are the top three platforms for marketers posting social marketing videos and video ads. (Animoto, 2018)

Here are a few reasons why video marketing is important: 

Videos boost conversions and sales

If pictures can boost engagement massively, think about what moving pictures could do. It is important for marketers to craft interesting product videos as it contributes to 74% of viewers buying those products. 

Great ROI

Video production is not the easiest or cheapest strategy but it definitely pays off. The return on this investment is so huge that it not only covers the cost but makes profits too. With advanced technology and smartphones, businesses can make high quality videos.

Video builds trust for the viewers

Video content appeals to the emotions of the viewers and those emotions help build trust and spread the influence of the brand and product/service. Effective marketing videos portray your products in a conversational way which creates a personal approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

Videos explain everything easily

Difficulty in pitching your product or service? Create a video! Visuals help to simplify the brand or the product’s purpose. Videos will not only educate but will also entertain. If the content is interesting, it boosts social sharing, bringing traffic to your social platforms. That’s the power of videos! 

“The beauty is that as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.” – Marcus Sheridan

It is wise to keep the video marketing strategy integrated with your business because we have entered an era where videos are the heart and soul of the sales of a business.