Marketing is, arguably, one of the most important aspects of any business. It doesn’t matter whether you own a multibillion-dollar company or a family-run enterprise, you need to have a working marketing team and strategy to thrive in the industry. Over time, marketing has taken several forms, and one of […]
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An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
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READ: More evidence on the impact of brand anthem videos, in case this month’s feature was not enough to convince you. LISTEN: Increase ROI on your Facebook ads. READ: B2B marketing trends projected to make a huge impact in 2020. WATCH: Kanye West’s music video for “Closed on Sunday,” is […]
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Get the most from your YouTube Channel With 2 billion active monthly users, YouTube is far more than a video archive. Yet, it still requires continual effort to stand out in today’s crowded content market. Optimize your YouTube presence by focusing on three key components. Create a Stronger Connection from […]
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READ: Will Smith’s Gemini Man shifts the cinematic focus from narrative storytelling to technical specs. LISTEN: Reenergize your email list with the help of copywriting teacher Belinda Weaver in this short podcast. READ: Fortnite’s intentional blackout serves as an ingenious marketing move. WATCH: Rhett and Link are back to review […]
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Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]
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Are White Papers Dead? We are in a golden age of information: data, numbers, facts, statistics. There is no shortage of scientific or research-based studies that have been birthed out of a desire to better understand our changing world and our evolving behaviors. For marketers, this presents a unique opportunity […]
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Exotic Video Styles that Drive Results Over the past few decades video has ascended the pecking order of communication mediums, securing its role as apex predator of the marketing jungle. Yet, on this rise to the top, the path is noticeably crowded, having grown flush with a plethora of video […]
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