Last month’s extensive feature on authority marketing introduced this powerful marketing strategy as the premier way to gain influence and establish a larger base of clients. As you are now well-versed in the art of authority marketing, we look to the best ways in which to implement it. Tie it […]Read More
Advantages of Early Holiday Marketing
Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]Read More
The Spectrum of Influence
Navigating Varying Degrees of Influencers The environment of influencers has grown lush with content and dense in population. With new brand pages and intenet personalities popping up seemingly every second, many find themselves looking for help navigating through this crowded territory. For a brand considering a sponsorship with an influencer, […]Read More
Off-Beat Tastemakers Set the Bar
Today’s Eccentric Cocktail of Influencers There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising […]Read More
With Great Power Comes Great Marketability
Reconfigure Your Branding with Authority Derive Influence, Drive Authority Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing […]Read More
Set Your Marketing Into Motion
Motion Graphics & Animation as Engagement Drivers The aesthetically pleasing and easily digestible nature of the motion graphic and animation mediums appeal to consumers on the most intrinsic of levels. The human eye is inherently attracted to bright colors and bold messaging. Although these mediums can seem like giant undertakings […]Read More
(Virtual)Reality Check: What’s going on with the various types of VR?
VR Doesn’t Have to Be VeR-y Confusing Virtual Alphabet Soup: Decoding VR in all its flavors As the world of marketing continues to move at lightning speed, it is imperative to grasp onto the innovations that are here to stay. Cue, Virtual Reality (VR). The rising popularity of VR can […]Read More
What’s On Our Screens
A Thermostat-Raising Roundup of July’s Hottest Media READ: After pining for an IPO, newly public Pinterest is back to the business of pins. WATCH: Elon Musk’s SpaceX commissions net-wielding boat that successfully catches the multi-million-dollar nosecone of a previously launched rocket. READ: DHDGiga’s feature in Dallas Innovates, covering the DreamHack […]Read More
Q&A: What Makes Video Stand Out Amongst Competing Content?
Producers Impart Wisdom on the State of Video When it comes to video, every brand is trying to crack the code. We often hear clients ask “what content stands out?” Or “what video drives results?” Why not ask the producers on the front line of video creation and production? Producers […]Read More
What’s On Our Screens?
Say Hello to Summer with June’s Hottest Media READ: Tips on how to effectively inject video into your Facebook ad strategy. READ: Robert Pattinson’s controversial casting as the new caped crusader, Batman. LISTEN: Perpetual Traffic’s Podcast Critiques Facebook Ads in Episode 203. WATCH: Zoe Kravitz’s daring ad for Michelob Ultra, […]Read More
Redefining the White Paper
Are White Papers Dead? We are in a golden age of information: data, numbers, facts, statistics. There is no shortage of scientific or research-based studies that have been birthed out of a desire to better understand our changing world and our evolving behaviors. For marketers, this presents a unique opportunity […]Read More
Rare Breeds of Video in the Marketing Jungle: Six Attention- Grabbing Video Styles
Exotic Video Styles that Drive Results Over the past few decades video has ascended the pecking order of communication mediums, securing its role as apex predator of the marketing jungle. Yet, on this rise to the top, the path is noticeably crowded, having grown flush with a plethora of video […]Read More