Traditional marketing wisdom holds that businesses should keep a firm, professional distance from any sort of commentary on social issues. After all, your business exists to provide a product or service, not to play pundit on whatever hot-button issue is dominating headlines. However, recent research on the buying preferences of […]
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The Not-So-Smart Phone
Smartphone cameras have made huge progress since they were first introduced in the market by IBM in 1994. The iPhone X, set to launch in late October, boasts a 12-megapixel lens with a second telephoto lens that enhances zooming capabilities. These advancements help the iPhone owner to capture the moment […]
Read MoreShining a Light on Ending Animal Cruelty
Here at DHD Films we love providing innovative and powerful video content for our clients, especially when we can also support a great cause at the same time. Strut Your Mutt is a yearly event hosted by the SPCA of Texas, where pet owners and their furry friends participate in […]
Read MoreWho is Your Favorite Client? A Question That Stumped Me for 17 Years….
As founder, one of the toughest questions I am asked by incoming interns and prospective team members is, who is your favorite client? Answering this question is like picking a favorite child. One would never do that, except of course, my mom. And for the record, I am her favorite […]
Read MoreDHD Films 2017 Internship Program
DHD Films offers an exciting Internship Program providing current students and recent graduates from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. DHD Films is looking for talented, creative individuals to join our award-winning video production team as Interns. The ideal candidate will have a […]
Read MoreAdvertising Revenue is Going Digital
As the information age charges ahead at full speed, the utility and ubiquity of the Internet has proven itself all over again. For the first time in history, revenue from digital advertising has surpassed that of traditional TV commercials. Digital ad revenue reached $72.5 billion in 2016 at a 22% […]
Read More4 Mind-Blowing Ways Video Saves You Money
The glam of a high quality professional video can deter you from shelling out the major bucks. Take our client, rewardStyle’s conference highlights for example. The smart angles and sky-scraping aerial shots created a big movie production feel, with the intuitiveness that puts you directly in the mix. It seems […]
Read MoreThe Perils of Going with the Cheapest Option
When I was five, my parents encouraged me to open a lemonade stand on our street. My dad had an MBA and my mom was in finance, so they thought it important for me to understand the concept of money at an early age. I opened a stand that summer […]
Read MoreThe Perfect Video Length for Optimal Engagement
Finding the perfect video length to get your message across and keep the viewer’s attention can be a challenge. This provokes a debate: Does the perfect video length attracting maximum awareness and engagement exist? While there is no universal perfect length, there is an ideal length to consider based on […]
Read MoreHow 360° Will Take Your Brand Engagement Out of This World
It’s time to wake your audience from their daze with innovation that forces them to take a deeper look ‘around.’ If you’re aching for a shake-up in traditional video marketing, 360° videos are the answer. With 90% of Americans vouching for the trend, it’s time your team jumped aboard! Your […]
Read MoreICVB and The Digital Revolution
The Irving Convention and Visitors Bureau (ICVB) was looking for an innovative solution. They wanted to strengthen their brand and promote the services of both the Visitors Bureau and Irving Convention Center (ICC). Although they had used video in the past, it had been several years since their last videos […]
Read MoreChange Your Life in 5 Minutes a Day
According to a new report published by Allied Market Research, the fitness equipment market worldwide is expected to reach $11.9 billion by 2020. This explosive growth is directly related to an increased awareness of the importance of a healthy lifestyle when it comes to extending longevity and overall well-being. We […]
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