Finding the perfect video length to get your message across and keep the viewer’s attention can be a challenge. This provokes a debate: Does the perfect video length attracting maximum awareness and engagement exist? While there is no universal perfect length, there is an ideal length to consider based on […]

A recent revolution in the business of advertising, branded content is staking its claim in the world of marketing and content distribution. Research shows that consumers respond more actively to meaningful stories that feature a product or business rather than traditional sales tactics like price boasting or blatant product placement. […]

Video’s impact on viewers, customers and consumers is untouchable compared to other inbound marketing strategies. It gives the audience an unforgettable experience. Moreover, it delivers your brand’s message and its offerings in an efficient and effective way. As many marketers know, video content plays an important role in creating brand […]

It’s Friday and you’re sitting in your office trying to come up with a spectacular and interesting way to get your audience engaged. You have a great product and great content already, so what could you possibly be missing? We all know that consumers decide what stays and what goes […]

We all know that video is the most effective way to reach your audience. Whether it’s for brand awareness, product demonstration, recruiting, or training, video can simplify that process. In recent years, an increase in video marketing has changed the game of video advertising to introduce a new contender: Live […]

There is no other avenue that increases engagement and conversion rates, calls audiences to action, and holds our attention like video. Don’t believe me? Play this video below. Most of you will complete the video but not complete reading this article. 😉 Video is here to stay and the platforms […]