When you initially approach the idea of creating a video to represent your brand, you may immediately jump to the shoot. The excitement of the finishing project pulls your focus to the lights, camera and action on set. You begin to ponder who should star, when your company slogan should […]

It’s a perfect match—the video that compliments your company’s marketing goals and accelerates audience engagement world-wide. However, finding your brand’s video soulmate can be a challenge when you become aware of the various video styles available, as well as the purpose for each. Learning the five leading video styles will […]

Appealing to the B2B Audience In the age of 24-hour accessibility, companies are finding success in relatability. The most common form of relatability proves to be humor. This quality attracts audiences from all sectors, including the B2B space. For example, LastPass, a password management software, launched a series of humorous […]

Traditional marketing wisdom holds that businesses should keep a firm, professional distance from any sort of commentary on social issues. After all, your business exists to provide a product or service, not to play pundit on whatever hot-button issue is dominating headlines. However, recent research on the buying preferences of […]

As founder, one of the toughest questions I am asked by incoming interns and prospective team members is, who is your favorite client? Answering this question is like picking a favorite child. One would never do that, except of course, my mom. And for the record, I am her favorite […]

As the information age charges ahead at full speed, the utility and ubiquity of the Internet has proven itself all over again. For the first time in history, revenue from digital advertising has surpassed that of traditional TV commercials. Digital ad revenue reached $72.5 billion in 2016 at a 22% […]

The glam of a high quality professional video can deter you from shelling out the major bucks. Take our client, rewardStyle’s conference highlights for example. The smart angles and sky-scraping aerial shots created a big movie production feel, with the intuitiveness that puts you directly in the mix. It seems […]

Finding the perfect video length to get your message across and keep the viewer’s attention can be a challenge. This provokes a debate: Does the perfect video length attracting maximum awareness and engagement exist? While there is no universal perfect length, there is an ideal length to consider based on […]

A recent revolution in the business of advertising, branded content is staking its claim in the world of marketing and content distribution. Research shows that consumers respond more actively to meaningful stories that feature a product or business rather than traditional sales tactics like price boasting or blatant product placement. […]

Video’s impact on viewers, customers and consumers is untouchable compared to other inbound marketing strategies. It gives the audience an unforgettable experience. Moreover, it delivers your brand’s message and its offerings in an efficient and effective way. As many marketers know, video content plays an important role in creating brand […]

It’s Friday and you’re sitting in your office trying to come up with a spectacular and interesting way to get your audience engaged. You have a great product and great content already, so what could you possibly be missing? We all know that consumers decide what stays and what goes […]

We all know that video is the most effective way to reach your audience. Whether it’s for brand awareness, product demonstration, recruiting, or training, video can simplify that process. In recent years, an increase in video marketing has changed the game of video advertising to introduce a new contender: Live […]