Two Birds, One BTS Video is an investment of time, capital, and creativity. At DHD, we’re always looking to make the most of these investments for our clients. Behind the scenes video (BTS) in an engaging strategy that maximizes a video’s impact. Capturing BTS humanizes the production process, endears viewers […]
Read MoreThought Leadership
Client Spotlight: Rough Creek
From various awards and unique rankings, Rough Creek Lodge & Resort may really “have-it-all.” Today, we would like to center the spotlight on one of our amazing clients: Rough Creek Lodge and Resort. Located in Dallas Fort Worth Texas, Rough Creek Lodge and Resort is one of the adventurous sites […]
Read MoreClient Spotlight: Catholic Charities
“Serving those in Need. Advocating for the Voiceless. Empowering the Vulnerable.”
Read MoreWhat’s On Our Screens?
WATCH: As we move into 2020, take a look back at 2019 with Google’s “Year in Search 2019.” REVEAL: Teen megastar Billie Eilish has been named as the writer and performer of the theme for the new James Bond Movie “No Time to Die.” READ: Branding is crucial to advertising […]
Read MoreThree Pathways to Success in Higher-Ed
No two universities are alike – so why should their videos be? Whether fundraising, celebrating, or recruiting, higher-education video strategies come in a multitude of forms. Their value, however, is uniformly undeniable. Centennial Celebration To celebrate their centennial year in 2019, Babson College worked with DHD Films to concept the #DearBabson […]
Read MoreMarketing Trends to Keep from 2019
A few key trends from 2019 have made the jump into 2020. Maintaining and optimizing these trends is both a challenge and an opportunity to take on as you head into the New Year. Say What? Voice searches will see continued growth in 2020, accounting for an estimated 50% of […]
Read MoreLessons from Great Brand Anthem Videos
An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
Read MoreWhat’s On Our Screens
READ: Fresh produce to add to your digital marketing fruit bowl. PODCAST: Are you using Instagram Stories to market your business yet? VIDEO: SNL humorously details how to speak to children with via a handy new app. READ: A classic NY Mag article on the importance of the SEO resurgence. […]
Read MoreAre They Listening?
The Power of Personalization If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how […]
Read MoreComponents of a Strong Brand
All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, […]
Read MoreBack on The Beat of Authority Marketing
Last month’s extensive feature on authority marketing introduced this powerful marketing strategy as the premier way to gain influence and establish a larger base of clients. As you are now well-versed in the art of authority marketing, we look to the best ways in which to implement it. Tie it […]
Read MoreAdvantages of Early Holiday Marketing
Everyone is familiar with the traditional work slow-down around the holidays, so why not flip the script and put the holidays to work for you? The annual calendar is scattered with essential days of historical and cultural significance. Rather than let them pass idly by, leverage holidays to your benefit […]
Read More