In today’s rapidly evolving landscape, where diversity and inclusion are no longer mere buzzwords but essential pillars of progress, brands have a unique opportunity to embrace diversity and weave it into their storytelling. By incorporating diverse narratives, perspectives, and experiences, brands can create authentic connections with their audience and ultimately […]
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Anniversaries are more than just a date on the calendar; they represent significant milestones for companies that highlight their growth and achievements. Whether it’s a 10th, 25th, or 50th anniversary, these occasions present a unique opportunity to reflect on the past, celebrate the present, and set a vision for the […]
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Lights, camera, action! The glitz, the glamour, the speeches, and the snubs — the recent Oscars had it all! As we watched the stars walk down the red carpet and take home their shiny golden statuettes, it got us thinking: what makes a film Oscar-worthy? Is it the acting? The […]
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With the world rapidly changing, the virtual event industry is definitely booming. Everyone is at home and the search for another entertainment source has become never-ending. Virtual events are becoming so popular but how do you make sure your event doesn’t get lost in the masses? Make planning and promotion […]
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Words from our Interns: Episode 4 Hello everyone and welcome to week 4 of the intern blog series. Social media has become a major tool for companies across the globe and for the most part, people have mastered it. This week, we compiled some best practices for different platforms from […]
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We believe that the foundation of every successful project is authenticity and personalization. Our core values are present in every step and we strive to give you the best end-result possible. Read on for a more in depth view of how our storytelling production process goes. Pre-Production Firstly, every project […]
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An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
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Holiday advertising is endearing to viewers. With Christmas approaching, holiday imagery appears in nearly every ad. Here are four of our favorite digital ads. Best Pop Culture Reference Google’s 2018 holiday spot promotes the Google Assistant using the hit film “Home Alone.” The ad show Macaulay Culkin as “Kevin,” nearly […]
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Agile Branding is a key component of a successful business strategy. Treated as a living entity, agile branding is an iterative process that allows brand strategists to rapidly respond to changes in industry and consumer behavior, keeping organizations closely aligned to their customers. The Agile Triumvirate: Strategy, Messaging, and Design […]
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Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s […]
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The $50 Million Dollar Day 2019 was a record-breaking year for North Texas Giving Day (NTGD), with $50 million dollars raised. The fundraising endeavors to reach that number required a dynamic team effort and an emphasis on digital media. To achieve this the NTGD team deployed broad-spanning video efforts across […]
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All it takes is a quick dusting of your fingers across the keyboard to enter an inquiry into Google. By filling in your company’s city and industry, the results reveal a host of companies just like yours. These like-minded competitors exist in the same region, produce the same products/ services, […]
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