Bodhala is injecting a new perspective into the legal marketplace by enabling sophisticated financial data analysis and management through cutting-edge technology. Having just received a $10M growth investment from Edison Partners, their AI-driven platform is set to make a big splash in the legal industry. We sat down with Kyle […]
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Two Birds, One BTS Video is an investment of time, capital, and creativity. At DHD, we’re always looking to make the most of these investments for our clients. Behind the scenes video (BTS) in an engaging strategy that maximizes a video’s impact. Capturing BTS humanizes the production process, endears viewers […]
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An effective brand anthem video communicates your brand identity free of sales messaging, explaining not what your organization does but why. While this sounds straightforward, anthem videos can quickly go awry. Here are three brands that got it right. Sun Bum Surfs the Casual Wave If your organization is casual, […]
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Collin County Mayors Target Food Insecurity One in six people in our community suffer from food insecurity. Collin County, specifically, accounts for some of the highest rates of hunger in North Texas with 130,000 food insecure residents. To address this critical issue, the mayors of Collin County teamed up to […]
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The Power of Personalization If you’re concerned your message isn’t reaching your audience, personalize it. Tailoring content and experiences to individual members of your audience increases open and click-through rates, and multiplies ROI five to eight times. The question is not whether you can afford to personalize, it’s how […]
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Persuasive Writing in All Forms of Communication As the previous op-ed editor at the New York Times, Trish Hall knows you have an opinion. In fact, she’s probably read one identical to it. Her years of editorial experience offer insight into what it takes to sway an audience. As Hall’s […]
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READ: Havas Creative North America’s fearless leader, Paul Marobella answers questions in one word to shed light on the current state of marketing. WATCH: Creepy Clown or Corrupt Criminal? Explore the backstory of one of film’s most famed villains in the newly released Joker trailer. CELEBRATE: The DHD produced broadcast […]
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EXPLORE: DHDGiga was on hand to capture all the action of the Monarcas Morelia versus Cruz Azul match held in the Ford Center at the Star. READ: Amazon’s Mrs. Maisel takes a marvelous marketing approach. WATCH: Wistia debuts their new original series, Brandwagon, detailing the latest happenings in the world […]
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Today’s Eccentric Cocktail of Influencers There is no fail-safe equation for reaching the upper echelons of Insta-fame. Some of the most popular social personalities have scrapped the curated, glossy aesthetic for more individual approaches. Rapidly gaining followers by dropping the act, there are many mavericks and individualists in the rising […]
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Reconfigure Your Branding with Authority Derive Influence, Drive Authority Trends in marketing can be like revolving doors – circuitously transitioning from hot topic to yesterday’s news in nominal amounts of time. Account-based marketing, Behavioral marketing, Content marketing, and on and on for what can seem like an alphabet soup of marketing […]
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Motion Graphics & Animation as Engagement Drivers The aesthetically pleasing and easily digestible nature of the motion graphic and animation mediums appeal to consumers on the most intrinsic of levels. The human eye is inherently attracted to bright colors and bold messaging. Although these mediums can seem like giant undertakings […]
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Say Hello to Summer with June’s Hottest Media READ: Tips on how to effectively inject video into your Facebook ad strategy. READ: Robert Pattinson’s controversial casting as the new caped crusader, Batman. LISTEN: Perpetual Traffic’s Podcast Critiques Facebook Ads in Episode 203. WATCH: Zoe Kravitz’s daring ad for Michelob Ultra, […]
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