Testimonial video has cemented itself as a keystone in any trusted business. With thousands of options for consumers and businesses, establishing credibility is a lifeline that will keep your company afloat. Recent research shows customer testimonials have the highest effectiveness rate on customer purchase decisions at 89%. Whatever form it […]
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There’s a new kid on the video marketing block and they’re already winning the popular vote. Bumper ads have made a huge impact on brands and they’re only gaining momentum. Here are three reasons why using this new platform is a highly effective tool in maintaining viewer attention, creating brand […]
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As video offerings become more and more complex it is important to take a step back and consider the impact of the different video offerings. Moreover, who these videos are impacting. To explore the effects of this medium we broke down the video landscape generation by generation. Millennials and Gen […]
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In our current market, seeing a significant return on investment is connected not only to the customizable, ‘info-tainment’ your brand churns out, but also on how you present that content. Viewers must be equally drawn to the display of your video as they are to the content they see after […]
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The 70th Festival de Cannes commenced on May 17th, drawing in a record crowd of 45,000 film industry insiders to the little town on the French Riviera. The amount of people wasn’t the only record this year. If the Cannes Film Festival does anything, it definitely introduces disruptions to the […]
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However stiff-necked the festival might have been on streaming this year, it was obvious on the Croisette that this year’s festival was all about breaking the rules. Although there were no major studio blockbusters at the festival this year for the first time in decades (a welcome change if you […]
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As I sat through an unairconditioned layover at the stuffy Heathrow Airport after a grueling 8 hour flight, all I could think about was feeling the breeze of the French Riviera on my face. It was my second time traveling to the little town of Cannes for the biggest film […]
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At DHD Films we hold fast to our motto of being “powered by storytellers.” Driving this motto forward includes diving deep into the stories of our clients. After all, companies are more than just a logo on a building, they are constructed from the many hours of hard work by […]
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Companies everywhere are beginning to see the significance in hiring a team that is not only talented, but also fits their company attitude, norms and values. With 41% of brands losing $25,000 behind a bad hire, using versatile tactics such as video are imperative. Watch how Sendero’s culture video upholds […]
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Felt like your 2017 digital marketing strategy hit a plateau? There’s no more ideal time than the New Year to establish your own mountains of innovation. Here are three straight-forward steps to push your 2018 video strategy to the top. A Cut Above the Rest A social media excerpt of […]
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With the new year upon us, resolutions are made and new habits are formed in the hopes of implementing change. In the video production atmosphere, that change is inevitable regardless of the time of year. New technologies, equipment and techniques appear what feels like every day. Here is what DHD […]
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Like a modeling application without a portfolio, your brand’s credibility isn’t built off your word alone. The power of video has been tested and proven tremendously. With 51.9% of marketers naming video as the top content for increased conversions, there’s no question it should be in your Q4 strategy plans. […]
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